Contents
- Executive Summary 1
- Introduction 2
- Business and International Business 2
- Small and Medium Enterprises 3
- Globalization 4
- Foreign Direct Investment 5
- Culture 5
- Ethics 6
- Corporate Social Responsibility 6
- India – A BRICS Economy 6
- Opportunities and Obstacles 7
- Opportunities 7
- Obstacles 8
- Conclusion 9
- Recommendations 9
- Works Cited 11
Description
This report is based on the following scenario -
The client is a western manufacturer or service firm considering a major investment in one of the BRICS economies (you choose the industry sector and location). Your role is to advise on whether this is a desirable objective. The CEO requires analysis of the general business environment (in the widest sense) in which the investment will take place. S/he also needs advice on what form the investment should take (if you decide it should proceed) and on possible cultural/institutional obstacles to the investment. Also feel free to include any other challenges/opportunities posed by the project.