Contents
This paper answers the following questions on the case study - - 1. What are the key forces in the general and industry environments that affect Build-A-Bear’s choice of strategy ?
- 2. What internal resources and assets does Build-A-Bear have that may give it a competitve advantage ?
- 3. What competitive strategy did Build-A-Bear formulate and is it sustainable as the company pursues growth ?
Description
The following paper would focus on the retailing activities of a stuffed toy company, Build-A-Bear Workshop Inc. that hosts a number of stores along the United States market and also other international zones like Canada and Ireland. It would reflect on the impact of the changes in the industrial and general environment on the activities of the toy company with also indicating on the different strategies that are incorporated by the company to gain a sustained presence in the international stuffed toys market. Similarly the paper would also reflect on the resource base of the company that contributes in generating needed potential to gain significant market leadership in the stuffed toys market.
