Executive Summary 2
1. Introduction 5
1.1 About the target country - Indonesia 6
1.2 About Wal-Mart 6
1.3 Target market 7
1.4 Need for cultural analysis & data collection procedure 7
1.5 Impact of Culture on Business 7
2. Market Background 8
2.1. Social Aspects 8
2.1.1. Social classes, race, ethnicity 8
2.1.2. Population 9
2.1.3. Religion 9
2.1.4. Social institution 9
2.1.5. Education.....
