Overview of the hotel “DUSIT THANI HOTEL" 4
Vision of the Hotel 4
Mission of the Hotel 4
Service Concept Dusit Thani Bangkok 4
Customer and supplier relations 5
Customer Relationship Management (CRM) 6
Service process 7
Resource Utilization 8
Service strategy 8
Service culture 9
Compare competitive advantages, distinctive capabilities, strategy fit with their market 10
