Contents
Overview of the hotel “DUSIT THANI HOTEL" 4- Vision of the Hotel 4
- Mission of the Hotel 4
- Service Concept Dusit Thani Bangkok 4
- Customer and supplier relations 5
- Customer Relationship Management (CRM) 6
- Service process 7
- Resource Utilization 8
- Service strategy 8
- Service culture 9
- Compare competitive advantages, distinctive capabilities, strategy fit with their market 10
Description
The paper tends to evaluate the service operations and the customer and supplier chain relationships of Dusit Thani Hotel based in Bangkok. The paper tends to incorporate both empirical studies and also practical observations related to the hotel such that the same contributes in evaluating the operational potency of the hotel company in generating effective service to its customers. It also reflects the manner the hotel tends to optimally use the resources available to gain competitive advantage over its different competitors.
