Below are Essay & Assignments tackled by us on Globalization case studies
Showing 1 to 10 of 20 results
Analysis of famous case study - Godiva Chocolatier and Godiva Gems
This paper answers following questions on the case study -
1) Define the product offered by Godiva. Identify the different levels of the product. Discuss the attempts made by the management to come up with the augmented product.
2) Do you think the Godiva brand could be damaged after the introduction of the new product to the lower end of the market? Do you see any risk of cannibalization o.....
Analysis of the case study - Autolatina : A failed international partnership
This paper answers the following questions on the case study -
• What are the economic and regional drivers that led to the joint venture Autolatina by Ford and Volkswagen?
• What were the factors , which contributed to the demise of Autolatina?
• What are the lessons to be learned for Ford from the failure of Autolatina?
Analysis of the case study - Whirlpool's dramatic turnaround through internationalization
This paper answers the following questions on the case study -
• How did Whirlpool overcome the rising competition in the domestic market in the 90s?
• Despite being a global brand, how did Whirlpool retain the local touch?
• How can Whirlpool offset the competition posed by brands from foreign low-cost markets?
Analysis of the famous case study - "Globalisation for good or evil?"
This report is based on the following questions on the case study -
1 - Summarize the issues surrounding globalisation as presented above from the 'Western' perspective and from a local perspective?
2 - From these summaries, prepare a case for globalisation and prepare a case against globalisation, integrating both the western and local perspective.
Analysis of the famous case study – ‘Femilet – A SME is seeking a foothold in the European lingerie market’
The paper contains the following –
• THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
• WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
• MOST EFFECTIVE MARKETING TOOL
• PROS AND CONS OF SELLING ON THE INTERNET
• WOULD IT BE RELEVANT TO EXPAND OUTSIDE EUROPE AND IF YES, THEN WHERE?
• REFERENCES
Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem
Introduction 2
International Marketing Environment 2
International & Domestic Marketing Principles 2
Global Market Environment for General Motors 3
Evaluation of Cross-Cultural Implications on Managing Operations 3
Potential Market Trends 4
International Marketing Planning Process 5
Project Management Techniques 5
International Marketing Development of General Motors 5
Market Research Pro.....
Analysis of the famous case study – ‘Nestle Pure life’
This paper analysis the following case study -
Nestlé has flown into another storm concerning its approach to marketing in the Third World.
Bottled water has been one of the success stories of the past 20 years. Always popular in some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth.....
Analysis of the famous case study - Australia & New zealand doing business with Indonesia
This report is based on the following requirement -
Australia, New Zealand, Indonesia. Hofstede provides an overview of his cultural dimensions and his analysis of country data on . This key site provides information on the five dimensions, compares country scores and links to further websites and resources.
The case study is sourced from Deresky .....
Analysis of the famous case study - Avon in global markets in 2009 - managing and developing a global workforce
AVON IN GLOBAL MARKETS
General: The context of the assignment is to assume that you are preparing to be or are an international manager and you have been asked to advise Avon on key questions. You are doing an analysis of the information in the case study to advise Avon on its international human resource practices, dealing with culturally diverse workforces, and key issues that it needs to tak.....
Analysis of the famous case study - Coca-Cola’s acquisition of Chinese juice company
This assignment discusses the following case study –
”Beverage companies constantly chart out new strategies to launch their products that suit the changing tastes and preferences of the consumers. Similarly, Coca-Cola, which believes in ‘glocal’ (global-local) approach has launched products that matches with the likes and dislikes of the Chinese consumers and as a result is embraced as a loca.....
