Contents
AVON IN GLOBAL MARKETS- General: The context of the assignment is to assume that you are preparing to be or are an international manager and you have been asked to advise Avon on key questions. You are doing an analysis of the information in the case study to advise Avon on its international human resource practices, dealing with culturally diverse workforces, and key issues that it needs to take note of in its expansion in India.
- Note that the CEO in the case study (Andrea Jung) has changed to Sheri McCoy. See for example Fortune August 10 2011 ‘Keys to success from AVONS top boss’ or The Weekend Australian October 29-30 2011 from The Wall Street Journal ‘AVON chief red-faced as critics form a queue’.http://www.avoncompany.com/aboutavon/avonmarkets.html; http://money.cnn.com/gallery/news/world/2013/07/08/global-forum.fortune/10.html or http://postcards.blogs.fortune.cnn.com/2013/07/02/gen-y-women-king/
- Sections in Assignment 2 (3,500 words)
- Section 1 – Avon's international human resource practices (1,500 words)
- Evaluate Avon’s Strategic International Human Resources practices regarding:
- the development of a global management cadre ,
- host country nationals and building company associates and independent representatives in in host countries.
- Include a discussion on how Avon could hire and retain the best workforce in India and China .
- Indicate what the role would be of cross cultural training and practices
- Section 2 – Dealing with culturally diverse workforces(1,200 words)
- Seventy percent of Avon’s revenues are generated outside of the USA and the case study notes AVON's expansion into India and China.
- Compare and contrast the general cultural differences of India and China with the USA. Select two cultural dimensions from the GLOBE study or Trompenaars' model to discuss in detail.
- Insert the table that you created in the research activity as Appendix 2, but use the descriptions of differences between the three countries in the text.
- What implications do these differences (India and China with the USA) have for cross-cultural communication and leadership in Avon?
- Section 3 – Future expansion(800 words)
- Avon may be expanding into India and China.
- What aspects of the role of women in society in India and China could impact on Avon’s international human resource development plan in India and China?
Description
The context of the assignment is to assume that you are preparing to be or are an international manager and you have been asked to advise Avon on key questions. You are doing an analysis of the information in the case study to advise Avon on its international human resource practices, dealing with culturally diverse workforces, and key issues that it needs to take note of in its expansion in India and China.
