Contents

• Company Brief 3
• Target segment 4
• Market Positioning 4
• Awards and Recognition 5
• VIP soul club 5
• Competitor 7
• Wittner’s Strategy to Boost Sales 9
• Conclusion 10
• References 11

Description

Wittner Shoes, registered as Wittner’s Australia Pty Ltd, is counted amongst the highly reputed fashion brands in Australia. They provide excellent quality, in-vogue design, and cost-effective price. It’s been over a century that “Wittner shoes” is providing it’s footwear to its customers. Established in 1913 by H.J. Wittner in footscray, Victoria as a family shoe store, it’s an Australian owned and managed business which has continued to win accolades and gain customer satisfaction over the years and spreaded there reach throughout the mainland. Their stores are located in all capital cities and major regional shopping centres in Australia. The company main motive has always been the customer satisfaction which as a result has made it among the top pioneers in this field in Australia. Now being handled by 3rd generation, commitment to quality and style hasn’t changed and it still continues to be one of favourite brands in Australia.
There were many initiatives which were taken by the company like selling shoes by mail order, introduction of free chiropody with purchase of Dr. Arnold Health Shoes, which was the first brand in Australian footwear and “Wittner Shoes’s” also introduced x-ray fitting machines that enabled customers to see if footwear was correctly fitted to their feet. Hot heels, Flab Flats, Sexy sandals, boot and classic corporate are few of the categories it rolls out its products in. “Wittner Shoes” is at the forefront of fashion retail, specializing in shoes, from casual to corporate and evening wear. It also has a fantastic selection of matching bags and accessories. Every sale item and new arrivals are mentioned on the website. If you are thinking of gifting a Wittner shoe to anybody, you can also give a gift-card so that person can purchase it himself/ herself. Wittner shoes are loved by the customers as it always has something new and staff is helpful, and easy to reach. Prices are not too bad and better during sale. Even if a store doesn’t have a particular size in stock, it is always helpful in getting sizes.