Contents

• Internal and External environment of Coca Cola 2
• Competitive Advantage of Coca Cola 3
• Strategic Effectiveness of Coca Cola 4
• Reference 5

Description

Okay (2017) observes that the internal and external factors of a company are highly significant in determining the business market of a brand and the success of any brand. Coca Cola Company being a huge brand has been able to maintain their brand name and dominate the business environment for a long and still going strong. The internal environment of Coca Cola has been strong throughout. When it comes to Coca Cola the inbound logistics has been extremely strong and the brand has been serving over 200 hundred countries all over the world with over 300 distribution centers. This tremendous distribution facility of the brand has helped the brand in minimizing their shipping cost as well as save time and ultimately increase revenue. Coca Cola has been using very effective technology for the production and service. Excellent service is provided by the company to their suppliers and customers. The company uses nutritive ingredients in their product. The company also has its own internal administration and mainly aims at making the customers happy and earns greater revenue.
Coca Cola has been affected from all the new brands that have been evolving day by day and Coca Cola has always been extremely bold when it comes to taking any risk. Coca Cola keeps it clear and updates their product according to the needs of the customers to stay away from the threats of the market. The brand sincerely follows the customer behavior, economical instabilities and pattern of the demography to keep a track on their external environment.