Contents
Introduction: 2- Evaluation and Comparison of Company’s Approach and Structural Design: 3
- Impact of Structure on Google’s Success: 4
- Impact of Organizational Culture on the Success of Organization in External Environment: 5
- Structural Assessment: 7
- Assessment of Cultural Value: 9
- Assessment of Motivational Practice: 11
- Conclusion: 14
- Reference: 15
Description
Google is known as a milestone in the technology industry. It offers wide range of internet related products and services. It is considered as mostly used search engine in all over the world. The organization has been founded in 1998, only 19 years ago. However, it has brought revolution in the world by its performance within this short period of time. According to the reports, it earns huge profit every year by providing its services worldwide. The organization is raising high day by day by incorporating efficient and effective techniques in the organizational structure. A report published by Alexa, a company that measures the web traffic claims that Google.com is the most visited website of world that has been used by the most of the people of the world to gather information from different sources. Google has incorporated some innovative ideas in the organizational strategy that have distinguished it from other organizations of the industry that offer equal service to the consumers. Google is not only famous for its efficient performance, but also for its organizational culture. The organizational management of Google pays close attention to the structure of the organization. They claim that it plays vital role in the development of the organization. Google leaders believe in team work. Hence, they motivate employees to stay together and work together for the betterment of the organization. Being one of the largest enterprises of the world, it preserves huge workforce. It is not an easy task to manage such huge workforce. Thus, the management has implemented corporate governance within the organizational structure to manage the activities of each employee (Google.co.in. 2017).
The following article has concentrated on the organizational structure of Google and analyzed how the structural design has influenced the growth of Google. It has enlightened various corners of Google’s managerial and cultural aspect in order to provide a transparent idea about how Google has become a leading business organization of the world. Therefore, it has discussed about how the corporate governance of Google has helped the organization to fight against the external challenges. The motivational techniques and practices that have been adopted by the Google leaders to stimulate the performance of employees of the organization have been discussed in the following article.
