Contents

• Introduction 2
• Important Operation Management Decision Areas at Google 2
• Product and Service Design 2
• Process and Capacity Design 4
• Quality Management 5
• Strengths and Weaknesses 6
• Conclusion 8
• References 10

Description

This report is based on the following requirement -
You need to choose one global operations management case for your individual report from companies such as Apple, Oman Air, Samsung, Google or any company of your choice. You will discuss this further with your tutor before finalising the topic. Critical analysis of the case will help you to answer the following operations management questions:
Q1. Identify three important Operation Management (OM) decision areas (e.g. quality, inventory management, layout or process design etc.) in your chosen case company. Critically analyse the present activities of the firm on the chosen OM decision areas and suggest ways to improve performance (1,250 words).
Q2. Evaluate the strengths and weakness of the company in such a way to show how both can be synergistically exploited to improve the performance (500 words)
Note: Introduction and conclusion should be 250 words.
You will be required to undertake a case study and complete a case analysis report. This can be based on operations of your current or previous workplace or any other organisation known to you. You need to discuss and confirm with your tutor to agree upon a suitable case. The report will be 2,000 words in length (not including references and appendices). It should include answers to all the case questions (given above) and must make use of relevant unit concepts on the aspect covered.