Contents
Introduction 3- Aim of the Paper 3
- About Procter and Gamble 3
- International Marketing Concepts 4
- Ethnocentric 4
- Polycentric 4
- Regiocentric 5
- Geocentric 5
- International Market Entry Mode 6
- Marketing Mix Strategies 9
- Product 9
- Price 10
- Place 10
- Promotion 10
- Brand Positioning for P&G in the International Market 11
- Distribution Channel Strategy of Procter and Gamble 11
- Conclusion 12
- Bibliography 13
Description
The aim of the paper is to understand and evaluate the strategies and philosophies that are required to be undertaken and followed by a consumer product company, Procter and Gamble in effectively marketing its products along the international marketplace.
