Contents

• Executive summary
• Product proposal
• Current Marketing Situation
• PESTEL Analysis
• Porter’s Five Forces analysis
• Review of Market size to Compete
• SWOT Analysis
• Marketing opportunity – connecting with the customer
• Developing strong brands
• Delivering value
• Communicating value
• References

Description

Taken together, P&G’s Principles, Values and Purpose are the pillars for its unique culture. Over the past 175 years, the ideas have gone past its services and products because of its employee’s characters. In unity, the company sparks creativity, making impacts, surpassing challenges and generating ideas, which touch and enhance lives. The company has invested heavily in research and development. This resulted in the extension of one of its brands, the disposable Nappies/Diapers that the company hopes will increase its consumer base. In doing so, this report establishes the product extension-marketing plan for the disposable nappies/diapers with specific focus on its proposal, present marketing situation, and marketing opportunity. Additionally, it focuses on development of strong brands, its delivering as well as communicating values.