Contents
This report is based on the following requirement - - Developing an internationalisation strategy and moving into new markets is often part of a complex decision making process.
- When making a decision on where to invest in foreign countries, to access new markets, what methods and theories might be used by a company to help inform its decision making process. (Apply your critical analysis to specific businesses in no more than two country examples of your choice).
Description
The paper discusses the different modes of entry for internationalization, it then discusses the factors to be considered in internationalization process and decisions from a theoretical perspective. The paper also presents two real life examples of the organizations who have adopted different entry strategies for internationalization.
