Contents
Executive Summary 2- Introduction 4
- Market Scenario 5
- SWOT Analysis 5
- Sephora 5
- ULTA 6
- A Comparison 7
- Marketing Strategy 9
- Marketing Strategy of Sephora 11
- Marketing Strategy of ULTA 12
- Pricing 13
- Recommendations 14
- Conclusion 14
- Works Cited 16
Description
This paper deals with the two cosmetics companies- Sephora and ULTA- who are competitors in the market. There is a productive and healthy competition that exists in between these two companies. The loyalty programs and their marketing strategies prove to be fruitful in gaining the customers. They deal with a chronic and recurring problem of acne as well and provide treatment accordingly. Their wide range of product availability and customer satisfaction level keeps them at par with other companies as that of Macy’s and Bath and Body Works. They have turned into the most valuable shopping hubs among the women.
