Contents

• Executive Summary 3
• Business details 4
• Industry and market analysis 6
• Exploratory Research 6
• Market Segmentation 7
• Competition Analysis 8
• Customers and value proposition 11
• Target Market Segments 11
• Reason to Avail the Service and the Associated Benefits 11
• Marketing strategy 13
• Operations Strategy 15
• Key Operating Activities 15
• Other Operational Plans 15
• Management team and company structure 16
• Resources 17
• Financing 18
• Financial projections 19
• Cash Flow Projections 19
• Income Projections 20
• Balance Sheet Projections 21
• Payback Projections 21
• Risks and strategic options 23
• References 24
• Appendices 26
• Appendix 1 26
• Appendix 2 27
• Appendix 3 28
• Appendix 4 29
• Appendix 5 30
• Appendix 6 30

Description

This business development plan gives an idea of how a newly set up learning centre would initially begin in Sri Lanka, particularly in Colombo, accomplishing its targeted objectives. Following the market positioning of Colombo and the tendency of adoptability to English language amongst the academic students, working professionals and children, it is expected that this business will expand. The learning centre will be set up in the residential area to attract its targeted customers. It will introduce unique range of services including business English for entrepreneurs as well as business professionals, smart class for students, and computer courses for all learners so that it can easily differentiate this business in the same market niche. In order to predict its future growth, this business venture develops strategic analysis to maximize profitability as well as fulfill customer needs. Demand for adopting English language is generally high among the school goers and college students so the company will take promotional strategies to increase more attentiveness on their new brand presence in Colombo. The success of this learning centre will critically spread awareness about the importance of English language within that region.