Contents

• Introduction 3
• Analysis of Industry and the Firm 4
• External Analysis 4
• PESTEL Analysis 4
• Porter’s Five Forces 6
• Internal Analysis 8
• Identification of Possible Potential Strategic Options 10
• Evaluation of Strategy and Recommendation 13
• Recommendations Criteria 16
• References 18

Description

Strategy development and implementation is very crucial for an organization since its success or failure depends on the effectiveness of the structure. For a structure to be effective it is essential for the organisation to analyse external and internal environment and identify the opportunities, which can provide the company a competitive advantage. The organization should identify the key resources and allocate them effectively to be able to implement the developed strategy effectively. If the organization fails to identify the potential of its resources or identify the influence of external and internal forces then the planned strategy might not be able to provide the desired returns to the organization and instead can lead to loss in the business. It is essential for organizations to constantly analyse the external and internal environmental factors and re-align its resources and change its strategies to sustain and gain competitive advantage in the market. Omantel is currently the leading telecommunication service provider in Oman. Omantel was the first company to bring in telephone services to Oman back in the 1970s (Omantel, 2015). Omantel is a government funded organization, which since its inception in 1980 as a public limited company has been offering the people of Oman the latest telecommunication services available in the world (Omantel, 2015). Omantel is currently the only company in Oman that covers all the habited regions in Oman by its landline and wireless connectivity. Omantel has erected telecommunication towers in the far off deserts, where in the industrial activities such as mining and crude oil extraction take place. Omantel as such has been preferred service provider especially to the corporate clients since it is the only company that provides entire spectrum of telecommunication services required by business houses, industries and corporate offices (Omantel, 2015). This report carries out internal and external environmental analysis of Omantel and identifies the possible strategic options for growth. The report then evaluates the strategies and recommendations.