Contents
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Description
This report answers the following questions on the case study –
1. Critically evaluate the strategies that Nike has created in tandem with the Football World Cup. Focus should primarily be on the pros and cons of the strategies.
2. If you were appointed as the CEO of Nike, what changes would you make in its current strategies? Justify your choices and back your position with cases and examples.
3. Compare and contrast the strategies of Nike in relation to the strategies of a "direct competitor" (of your choice) of Nike. Present your analysis and state which company has done better and explain your stand.
