Contents

• Executive summary
• Introduction to the report
• Company Background and Reasons for considering overseas expansion
• Brief introduction Chile
• Economic Analysis
• Cosmetics Industry in Chile
• Conclusion
• References

Description

Neon Cosmetics is a Proprietary Company, which is based in Melbourne, Australia specialising in the production of colour cosmetics. The findings of the report found that Neon has been in operation for the last 25 years and considers overseas expansion mainly because of the need to take advantage of technology in the cosmetics industry as well as the need to experience a different type of challenge in a foreign land. The report found out that the most appropriate country that Neon can expand to is Chile after an analysis of the Micro environment of the country that proved to be favourable for venturing into.
The report found that Chile has a stable political environment despite political tensions experienced in election years. Additionally, the legal environment of the country favours doing business; however, it is known to be slow to solving business disputes. Moreover, the report found that the cultural and ethical factors of the country promote an environment that would enable Neon start its operations in the country. On the other hand, the economy of Chile has been growing annually often surpassing forecasts made making Chile a perfect entry point for Neon in the international market.