Contents

• Introduction 2
• Vodafone 2
• Vision 2020 2
• Target Technology Areas 3
• Vodafone Australia - Corporate Responsibility Strategy 3
• Vodafone CSR Communication Strategy 4
• Vodafone - CSR Efforts Analysis 5
• Organizational Sustainability 5
• Stakeholder relationship 6
• Societal Relationship 6
• Global Citizen 7
• CSR – A Burden for Vodafone 7
• CSR Integration 7
• CSR Matrix 8
• Conclusion 8
• References 9

Description

– Carroll (1979) defines CSR activities of a business broadly as one that engages the economic, legal, ethical and discretionary expectations from the company by the community. Organizations are inherently constituted to make profits while abiding the rule of the land. Snider et al (2003) mentions that organizations are expected to support the community. CSR activities as defined by Kotler and Lee (2005) mean an effort of an organization to give back to the society by utilizing its resources and via its business activities. However, it is imperative today that companies carry out the CSR activities in sync with their overall strategy. Sparkes (2003) mentions that today CSR activities should be interrelated to overall governance and company’s strategic direction for companies to create a differentiated business. This is to ensure that the CSR activity of the company has sustainability associated with it. Of importance though lately have been factors like conducting the business in an ethical and transparent manner, having an effective corporate governance etc.
CSR can be effective and sustainable substance only when it encompasses the stakeholders involved in an organization. For it to be successful it should also be a planned business activity like any other business practice and should have specific milestones attached. It should be implemented across the business in a steady and phased manner to make it an inherent business practice. It should be audited regularly and the results should be measurable.