Contents
This report is based on the following questions on the case study - - You are required to study Case Study 6: 'Michael Hill International: Controlled expansion and sustainable growth' (p.450) in your textbook and answer the five questions (see below) at the end of the case study (p.460).
- What elements of global strategic management are apparent in Michael Hill's initial expansion into Australia?
- Critically analyse Michael Hill's diversification into shoes.
- Compare and contrast the entry models into Australia, Canada and the United States.
- What factors do you believe Michael Hill included into the feasibility analysis to move overseas?
- The case highlights the fact that the North American market is fragmented. What are the characterizes of fragmented industries such as these? How should companies like Michael Hill compete in a fragmented industry?
Description
Introduction 2
Elements of Global strategic Management used in Michael Hill International's initial expansion into Australia 2
Critical Analysis of Michael Hill International’s Diversification Strategy 4
Comparison of Entry Models used by Michael Hill International in International Expansion 7
Factors included in Feasibility Analysis by Michael Hill International in International Expansion 9
Characteristics of Fragmented Industries & Proposed approach to compete in such Markets 10
Conclusion 11
References 12
