Contents

• 1. An overview of the case study – Nissan European Operations……………..…….2
• 2. Drawbacks of NX 96 – Supply chain model at Nissan European Operations..…..2
• 3. Dilemma in NX 96 to overcome with NEXT 21……………………………….....3
• 4. Key Concepts……………………………………………………………………..4
• 5. Supplier Development..…………………………………………………………...5
• 6. Key Objectives of Supply Chain Management……………………………………5
• 7. Leadership Traits in Supply Chain Management…………………………………6
• 8. Performance Metrics………………………………………………………………6
• 9. Concluding Summary…………………………………………………………...7
• 10. References………………………………………………………………………....8

Description

The supply chain management has been initiated as one of the most competitive area for manufacturing firm’s growth and success. A strategic supply chain management will reinforce competitive advantage for the organization to meet with excessive customer demand and over capacity. Looking at the today’s market forces demands a well planned and strategic supply chain management which increase the quality standards, improve cost efficiencies and instant deliveries for products (Burgess & Koroglu, 2006). Companies such as Nissan as one of them have realised the significance of supply chain management and undertakes a proactive supply chain management approach which will reduce supplier lead time, overall costs and performance levels. The case study highlights on the NX96 supply chain management procedure used by Nissan to overcome the supply chain issues. Due to its failure to effectively collaborate supply chain management, the company introduced another model which came to be known as NEXT 21.
Supply chain management is a process which is gaining a lot of significance and is a process which is not free from drawbacks. The below paragraphs will throw light on the supply chain activities and how can they be overcome for a streamlined operation system which will enhance quality standard and meet global challenge. The various shortcomings highlighted in the supply chain management model earlier applicable by Nissan has been highlighted with a clear strategic focus on new model which can be used to assess performance and meet consumer demand at an international level with greater efficiency and cost effectiveness.