Contents

• Introduction 3
• About the Company 3
• Leadership Styles 4
• Leadership Style of Wal-Mart 6
• Marketing Strategies 7
• Marketing Strategies of Wal-Mart 8
• Impact of the leadership function on the marketing activities in Wal-Mart 10
• Conclusion 12
• Bibliography 14

Description

This report is based on the following requirement -
You are required to submit an individual report of 3,000 ±10% words, which can be based on an organization or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic management or the philosophical underpinning of a particular methodology within the public or private sector strategic management domain.
If your analysis is of an organisation then it must contain a minimum of two organisation functions, examples would be, Leadership and Marketing or Marketing and Manufacturing or Finance and Leadership or Leadership and Human Resource Management or Marketing and Human Resource Management, etc.. Your strategic analysis may contain two or three functions however more than three functions would make it difficult to achieve a good depth to the analysis.
At the functional level, in your analysis, you would need to consider the impact of how one function would impact / does impact upon the other function(s).
For example in a manufacturing organisation if the Marketing function develops a strategy to increase sales by 20% then this may have a detrimental impact upon the organisation if it is already running at maximum capacity. The organisation would need to increase its capacity by perhaps purchasing new machines or even new premises.
The report must be written in a recognised style, i.e. table of contents, introduction, main analysis, conclusions, recommendations, references and bibliography. You must apply the Harvard system of referencing in your report.