Contents

• Introduction 3
• Strategic Choices in Case of Tesco 3
• Critical Discussion 4
• Business level strategic issues 4
• Corporate Level Strategic Issues 5
• Conclusion 6
• Bibliography 7
• Appendix 1 8
• About Tesco 8
• Appendix 2 9
• SWOT of Tesco 9
• Appendix 3 10
• Pest of Tesco 10

Description

Tesco Plc is one of the leading multinational retailers which are based in UK. Through the paper an attempt has been made to critically understand the strategic choices that the company is currently confronting in terms of its business sustainability and growth. For the purpose of the paper the key issues concerning the development in the business level and the corporate level strategies of the business in terms of the strategic choices are being evaluated in the paper. This has required in understanding the strategic options, external environment and internal environment of the company in context of critically assessing the important factors which governs the business level and corporate level decision making for the organization.