Contents
Introduction 4- Context 4
- Purpose 5
- Aim 5
- Framework 6
- Methodology 6
- Brief Background 7
- Literature Review 12
- Analysis 13
- Evaluating international and external environment 13
- Approaches to competitive advantage and analysis 15
- Porter’s five force model 15
- BCG Matrix analysis 16
- Assessment of Strategic Performance based on Financial Analysis 17
- Conclusion 21
- Recommendations 22
- Bibliography 25
- Appendix 1 29
Description
This report is based on the following requirement -
This assignment is organisation based. You are required to analyse your own organisation or one that you are familiar with in terms of current or recent issue of strategic significance and produce an evaluative management report.
