Contents

• Introduction
• ENVIRONMENTAL ANALYSIS OF GENERAL MOTORS
• COMPETITOR’S ANALYSIS OF GENERAL MOTORS
• PORTER’S FIVE-FORCES ANALYSIS OF GENERAL MOTORS
• SWOT ANALYSIS OF GENERAL MOTORS
• Finance analysis of General motors
• Implementations
• References

Description

General Motors was one of the world’s largest automakers .They produce cars and trucks in 35 different countries and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling.Till 2008,General Motors was a well established company who led itself in automobile innovations and also helped define the new breed of massive multinational corporations.In the later years , the company found itself on the brink and declared bankurpsy with a loss of 38 billion dollar.Buckland et al (2003)
To come up with the vehicles of next generation GM need to accelerate their performance of functioning so that they do not lag behind unlike other companies in the highly competitive industry of automobile. Also, GM has strived hard to reach the position as a promising leader in the field of alternative fuel technology, which is, explained Gill (2003)