Contents

• E-Business Strategy 3
• Strategy steps 4
• Setting up mission and objectives 4
• Environmental Scanning 4
• Strategy formulation 5
• Strategy Implementation 6
• Evaluation and Control 7
• E-Business 7
• E-Business Strategies 8
• E Business Strategy components 9
• Supply chain management 9
• Customer service and customer relationship management 10
• Inventory and service management integration 10
• Tactical operations alignment 10
• Implementing Business Strategy 10
• E-business strategy in Citibank 11
• Conclusion 16
• References 18

Description

This assignment is based on the following requirements –
1.Outline and briefly review some of the strategy formulation techniques
available for Citibank in order to compete in the e-business environment.
2.Critically evaluate Citibanks existing strategies in relation to e-business and
information systems and appraise their relevance and effectiveness in meeting
corporate objectives. Also discuss why some strategies are not relevant to
Citibank.
3.Analyse the current situation of Citibank and then identify and assess the
range of specific strategic options available to Citibank to enhance their future
e-business success. Perform some comparison with other similar big financial
institution.