Contents

• 1. Introduction……………………………………………………………………….3
• 2. Overview of the Company………………………………………………………..3
• 3. Analysis of the Company…………………………………………………………4
• 4. SWOT Analysis……………………………………………………………………………6
• 5. References…………………………………………………………………………8

Description

The case study discusses the merger of Air France with KLM airlines in Europe. The two fastest growing airlines were among the largest cargo and passenger airlines in Europe aviation sector and their merger has taken aviation industry to a next level. The case study describes the ongoing trends in consolidated European Aviation industry and possible threats and opportunities arising from any economic activity.
The case study reflects on emerging threats in aviation sector in respect to cost, cultural differences and other issues. In addition to this, it also describes the need and rationale behind the need to enter into a merger by the two leading airlines. The analysis of the case study highlights on the synergies by the two leading airlines from their merger in European Aviation industry and possible benefits to the key stakeholders of the company.