Contents

• Introduction 3
• Company Profile 3
• Bank Muscat 3
• Ihlas Finance House 5
• Literature Review 5
• Concept of CSR 5
• Reasons for considering Ethical Behavior ‘good for businesses’ 8
• Relation between CSR and Organization’s Competitive Advantage 9
• Analysis 10
• Bank Muscat CSR Activities and Its Positive Effects 10
• Ihlas Finance House CSR Activities and Its Negative Effects 12
• Recommendation 13
• Conclusion 14
• References 15

Description

This report is based on the following task -
The Task
According to Cavusgil et al (2014) ethical behaviour is an essential component for successful business in today’s global environment. They further state that “Adhering to corporate social responsibility (CSR) implies a proactive approach to ethical behaviour in which firms not only seek to maximise profits, but also to benefit society and the environment” (p.153).
Why is ethical behaviour ‘good for business’? Is there any link between CSR and gaining competitive advantage for the firm? Illustrate by discussing the cases of at least two firms – one which demonstrates success, and another that demonstrates failure, in their CSR practices.