Analysis of the famous case study - The Chine Syndrome - Cultural misunderstandings can lead to marketing failures

Number of Words : 858

Number of References : 3

Assignment Key : OS-19728

Contents

  • Content for this assignmentThis paper answers the following questions on the case study -
  • Content for this assignmentQ.1 From your reading of the case study, what do you consider the single most important error made by ScanCRM in its failure to appreciate Chinese business culture?
  • Content for this assignmentQ.2 What alternative strategies and approaches could the company have considered employing when launching its product into China?

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