Contents
- Political
- Economic
- Social
- Technological
- Environmental
- Legal
Description
PESTEL analysis is a framework used to scan external environment of a market. PESTEL or PESTLE refers to the analysis of political, economic, social, technological, environmental and legal factors of a nation. Analysis of these factors is done before entering an alien market in order to ascertain as to whether the proposed business or launch of a new product is sustainable and profitable in the long term.