Contents

• Introduction
• Environment Analysis
• PESTEL Analysis
• Competitor Analysis
• Organization Diagnosis
• Six-box organizational model
• The Nature of Change
• Need for Change
• Change Strategy
• Conclusion
• References

Description

The industrial world has seen a fare number of companies in the recent past that has managed to continue its success and growth with great consistency. In today’s highly competitive world it takes a lot for a company to sustain its growth and the success. There are new and innovative products, services and companies hitting the market and this have made it very difficult for the existing companies to ride on their success and grow as a company. It demands a great deal of commitment and adaptation from the companies to succeed and grow in today’s global market conditions. The only way that a company can sustain its growth and success for a long time is by changing its strategies, its business models and the organization as a whole to meet the demanding needs of the dynamic industrial world which itself is on a constant change. Change is the need of the hour for every company. As the saying goes that a problem can not be solved by the thought process it was created, it demands a change in the thought process to come up with a solution. Similarly a company can not continue to succeed if it does not change its business models, strategies, culture that it started with. Change is inevitable in today’s dynamic world, and companies that fail top change and adapt are doomed to go down later.
This report is aimed at recommending a change strategy to Telstra, the Australian telecommunications and information services giant. Telstra has recently shown in interest in the Indian market and is seeking to re-enter the Indian market which it had exited in the beginning of the decade. This is a change in the Telstra’s organizational strategy. As mentioned above Telstra had exited the Indian market in the beginning of the decade but now has again is trying to re-enter the market. But this change would be very beneficial to Telstra as the Indian telecommunication market is expected to grow manifold in the years to come. But this change will not be easy to implement. In order to advice a change strategy to Telstra, this report first analyses the environment both internal and external that is going to affect the change. The nature of the required change is identified and the need for the change is established. Based on all the above factors the report then proposes a change strategy that could adopt by Telstra for the successfully carrying out this change.