Contents

• This report is based on the following requirements -
• Your task is to produce a management report providing a strategic analysis of an organisation that is operating in the Gulf region. You are required to conduct a thorough analysis of the organisation and the industry it operates within. You are expected to examine and critically evaluate the current strategy of this organisation. You need to make recommendations based on your analysis, outlining and evaluating a number of options and selecting the most appropriate one for implementation. The emphasis must be on deriving recommendations that provide a form of competitive advantage. You will be required to use some theoretical models,frameworkandtheoriestounderpinyouranalysis. Itisessentialthatyoushowsome critical analysis /evaluation in your analysis.
• The analysis and recommendations must not be solely descriptive of what the organisation is actually doing but analytical and proposing what it could and should do.

Description

Management report is considered important for companies in order to ensure appropriate selection of strategies. This report focuses on the different strategies that is used by the selected company. In order to perform a well-devised strategic analysis, it is important for the company to analyse the internal and external factors that have an impact on the company’s operations. PESTEL analysis will be done in order to identify the external factors that could have an impact on the company. Apart from this, the different macro environmental factors will be analysed in the report for a better understanding of the operations of the company. There are instances, when a company faces competition in the market that hampers their business and decreases the overall productivity of the company. Porter’s generic strategy will be applied so that the company is able to develop their competitive strategies and use them in the course of business operation. Ansoff’s Matrix allows the company to measure their growth in the market and it will be used in this management report in order to analyse the growth of the company.
The company that has been chosen in order to accomplish the report is Oman Post. The company is considered as one of the famous postal companies. It aims to provide the customers with high quality postal services in Oman. It has its post offices situated in different cities of Oman that helped the customers to experience a wide range of postal service.