Contents

• Executive Summary 3
• Introduction 4
• The Key OB Issues 5
• Major Problem Statements in Regards to OB Concerns at Oticon 6
• Organizational Structure 6
• Change in the Organizational Structure at Oticon 8
• Changing Process and Change Management 9
• Oticon Change Management 10
• Motivating the Employees 11
• Employee Motivation at Oticon 12
• Change in Organizational Culture and Working Environment 13
• Change in Organizational Culture at Oticon 14
• The Spaghetti Organization 15
• Conclusion 15
• Recommendations 16
• Bibliography 18

Description

In this context, the case of Oticon has been analyzed in this paper to comprehend how successfully the enterprise has applied and integrated the conception of change management and organizational developed. In terms of establishing the change and development in the organization to cope with the changing demands in the market and to be more innovative to contribute better products in the market to gain competitive edge. The top management of the organization took a unique step through their revolutionary idea of establishing a spaghetti organizational framework. The process of integrating the change and the OB concerns related to the organizational development is being assessed in the paper.