Comment And Review of the three contemporary examples of RBV (Resource based view) being applied in the real world

Number of Words : 1014

Number of References : 8

Assignment Key : MMT-6324

Contents

  • Content for this assignment Introduction
  • Content for this assignment Article 1: Truijens, O. (2003). "A Critical Review of the Resource-based View of the Firm,"
  • Content for this assignment Article 2: Kraaijenbrink, J, Spender, J & Groen, A (2010), The Resource-Based View
  • Content for this assignment Article 3: Müller-Lietzkow, J (2007), Free Resources and the resource-based view
  • Content for this assignment An RBV of Toyota Corporation
  • Content for this assignment Conclusion
  • Content for this assignment References

Description

Resource based view is the inside-out theory that has been gaining attention and practice in strategic management. The inside-out theory of RBV is contradictory to the ‘outside-in’ theory of Michael Porter (1980). Porter attributed all the parameters of performance to external forces such as market variations, competition, consumer trends etc. However, RBV focuses on internal environment and considers resources as the deciding factor as to whether a company performs well or not. This paper critiques three article on the topic. The paper also discusses RBV of Toyota Corporation.

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