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This report is based on the following requirement - - In your first assignment, you prepare a 2,500 critical analysis of a given article from a peer-reviewed journal. You need to critically evaluate the article from a theoretical perspective and consider the practical implications for a product or service of your choice. You need to use two other journal articles to support you in the task.
- Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008) "On value and value co-creation: A service systems and service logic perspective" European Management Journal 26, 145-152
- The following qualities are sought in your analysis:
- thorough understanding of the theory involved
- evidence of the application of marketing theory
- critical thinking
- clarity of expression
- full and accurate references applied and embedded within your assignment
Description
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