Contents
Executive summary- About the company and its products
- Country Analysis – Canada
- About the country Canada and the city Toronto
- PESTEL ANALYSIS
- Marketing Analysis
- Foreign Entry Modes to Canada
- Recommendations & Conclusion
- References
Description
This assignment is based on the following scenario –
On your first day at work in a new job as an international marketing manager, your boss, asks you to prepare a report. Your company has been expanding rapidly but has now saturated in the domestic market with its luggage and leather goods. The luggage and leather goods include bags, wallets, purses, suitcases, briefcase, handbags and travel bags. Choose either the Canadian or the USA market in which you wish to market the product internationally.
