Contents

• SEGMENT OF MARKET TO TARGET 3
• KINDS OF MARKETING MANAGEMENT STRATEGIES 3
• REFERENCES 4

Description

Sushi Meijin Restaurant mainly provides large number of different kinds of sushi dishes to their customers. In order to increase its selling and expand its business, manager of the cited restaurant highly target the adults as main consumers. The reason behind is that by getting feedback from them, cited restaurant will be able to redefine the taste and ingredients (Liu and Chou, 2016). This is the only reason that Sushi Meijin Restaurant highly focused on the customer which ages ranging from 18 years to 50 years. The main objective of targeting the market is to provide a healthy option for dining by which customers will be happy and visits the restaurant again. Management of the restaurant also tries to locate its branch near the locality so that it will be able to attract the customers on a large scale. Hence, it can be said that the main objective of the Sushi Meijin of the target market is to attract the customers in a large number that make the positive impact on their selling (Kimes and Wirtz, 2015).