Contents
This paper provides answers to following questions - - 1) Critically review the ways in which firms with global brands respond to adapt to changing markets.
- 2) Cross border mergers and acquisitions have recently been a more popular mode of growth than strategic alliances and ‘green field’ foreign direct investments.
- Critically review the case for global companies pursuing growth through mergers and acquisitions and explain how management can deal with the post merger/acquisition challenges.
- 3) Outline the typical ethical dilemmas global companies face when conducting business in diverse cultural contexts, and explain how management can deal with these ethical challenges while trying to meet their corporate objectives.
Description
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