Contents
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Description
This paper answers the following questions on the case study –
1. Evaluate Gillian’s proposal to increase the number of farm visitors in 2008 by 50 per cent. You may wish to consider:
a. What are the main capacity constraints within these businesses?
b. Should she promote coach company visits, even if this involves offering a discount on the admission charges?
c. Should she pursue increasing visitors by car or school parties?
d. In what other ways is Gillian able to manage capacity?
e. What other information would help Gillian to take these decisions?
2. What factors should Gillian consider when deciding to increase the number of flavours from four to ten? (Note: For any calculations, assume that each month consists of four weeks. The effects of statutory holidays should be ignored for the purpose of this analysis)
