Contents
This report is based on the following requirement - - Task A
- Concepts
- Tools and Techniques
- Description of Tools and Techniques
- Key Reference/Citations
- Task B
- Porter’s five Forces
- Measures
- Case evidence
- Buyer’s Bargaining Power
- Number of customer
- Size of buyer (how much they buy)
- Switching cost
- Backward integration
- Supplier Bargaining Power
- -Number of suppliers
- -Size suppliers
- -Switching
- -Forward integration
-Product differentiation
- Threats of New Entrants
- -Economies of scale
- -capital requirement
- - Restricted government regulation
- -Accessibility to supply chain or distribution
- -supplier or customer loyalty
- -Differentiation
- Threats of Substitutes
- -number of substitute
- -Generic substitute
- -product for product substitute
- Threats of Existing Competitors
- number of equally balanced competitors of a similar size
- Market Growth
- Product differentiation
- Industry fixed cost
- Exit barrier
- Task B: Application of Porter’s five force Model
- Within the context of the case study how attractive is the Advertising Industry? (suggestion: 500-600 words)
- Critically review what if any of the Five Forces are liable or subject to change? (Suggestion: 400-500 words)
Description
N/A
