Contents

• Introduction………………………………………………………………………………..3
• Background………………………………………………………………………………..4
• Macro-environmental Analysis of Frocor ..................................………………………….5
• Porter’s Five Forces Model on Frucor …………………………………………………..9
• Recommendations………………………………………………………………………..11
• Conclusion……………………………………………………………………………….13
• Bibliography……………………………………………………………………………..14

Description

Healthy drinks is the buzzword in current business scenario, where Frucor one of the successful chain of beverage in Australia and New Zealand plans its expansion in China and wishes to go global. To develop a more realistic model for global expansion, the report highlights on the various factors to be taken into consideration. Today, consumers across the globe have realized the need for fruit and other energy drinks as an essential part of healthy life and with this attitude in mind; Frucor aims to cater diverse needs of customers across the world. The report lists down macro environmental analysis in China with specific reference to economic, social, political and cultural factors. The analysis will help Frucor to plan its expansion in China in the most efficient and profitable manner. The porter’s five forces model is an industry analysis which will direct Frucor before they launch their store in China. The strategic analysis is of immense importance for a profitable venture. Later, recommendations in the report focus on business essentials and how can Frucor make a profitable entry in international market. In the end, the report closes with a brief conclusion about Frucor advent in international market.