Contents

• Executive summary
• A word about the company
• Current State of the Company – key issues
• SWOT analysis
• Recommendations
• References

Description

Flower Fields Pty Ltd is an entrepreneurial organization run by Peter Archer who has a passion for flowers and a flair for trading in flowers. Mr. Archer started his business in Brisbane and today has six branches operating in Brisbane which have turned into a successful florist chain over the last couple of years. The company has successfully completed 14 years in the market with testimonies from diverse industries such as Brisbane Garden and Flower expo is their lifetime achievement. On the other hand, company is facing number of strategic issues affecting the organization operations. The critical issues, its strategic analysis and proposed solutions to sustain consistency and growth have been exhibited in the report below.