Contents
Executive Summary 1- Introduction 3
- Mission Statement of this eatery 3
- Name of the eatery and its logo 4
- Ambience and Décor of this eatery 4
- Menu 5
- SWOT Analysis 6
- PESTLE Analysis of this business opportunity 9
- Operational Elements 11
- Financial information 11
- Conclusion 17
- Reference 17
Description
Greece is a tourist destination not only because of its unique heritage but also because of its exquisite natural beauty. Tourists flock to this Mediterranean nation throughout the year and tourism industry constitutes 15% of its GDP. Though the country is in the throes of deep economic crisis, tourism industry has no immediate threat; on the contrary, it is poised for a bigger role in the national economy which is weathering a collapse in manufacturing sectors.
Opening up a Kazakh restaurant in the picturesque tourist destination of the island of Symi might seem a preposterous proposition at a first glance but on a closer examination of internal strengths, weaknesses, opportunities and threats of this business idea and an examination of external macro variables of political, economic, socio-cultural, technological, legal and environmental factors, it seems that this business idea would surely be successful. The financial forecasts also seem to bolster this notion.
