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Description

This assignment is based on the following case study -
Jay and Chris are two entrepreneurs who have embarked on a project that involves building a chain of green hotels called EcHotels. So far they have borrowed around £205 million and purchased a small old hotel in Devon. The hotel has a cliff top frontage. The aim of Jay and Chris is to develop other ecologically friendly venues in order to appeal to a segment of the market that prefers sustainable tourism.
The first hotel at Fairy Cross is nearly complete. It has 33 individually designed rooms with sea-facing terraces. Some of the ideas they have used include:
• all timber for floors and furniture is sustainably sourced
• floor coverings are made from re-cycled material and heating is provided by a boiler that uses woodchips
• the building is airtight so there is minimal climate control
• rainwater is gathered to keep the pool topped up
• there are charging points for electric cars
• When the hotel was built, wildlife was re-located and local sea thrift has been planted on a turf covered roof.
It is recognised that there are many other sustainable and eco-friendly ideas that can be used in many aspects of the hotel’s operation and these will be deployed as and when appropriate.
Jay and Chris have found that both individual and corporate customers want to be more ecologically responsible when holidaying or engaging in leisure activities and are prepared to pay a 10% premium over similar eco-unfriendly venues.
The aim is to develop a chain of similar such hotels and leisure ventures over the next few years. This will involve doing research in to sustainable business activities that have a strong ethical management focus as well as considering the wider standpoints offered by ethical, cultural, environmental, social and business perspectives. This will include consideration of the legal and regulatory frameworks that are coming ion to operation. You have been asked to review how EcHotels Ltd might develop its future operations including its plans for expansion. These will involve but not be confined to further hotel development.
Assignment Task:
Required:
Produce a Strategic action plan that EcHotel Ltd needs to consider in which you:
1a) .Propose a suitable structure for the business to ensure appropriate participation by interested parties and stakeholders in development activities
1b) .Develop criteria that EcHotel Ltd can use when reviewing potential options for development
1c) .Construct an agreed company strategy and include all associated resource implications that EcHotel Ltd would need to consider
2a) .Consider EcHotel Ltd’s ethical, cultural, environmental, social and business background against current standpoints
2b) .Develop appropriate vision and mission statements for EcHotel Ltd
2c) .Agree appropriate objectives for EcHotel Ltd and develop measures for evaluation of any activities that EcHotel Ltd might wish to consider
3a) .Develop outline timetable for implementation for EcHotel Ltd’s strategy for business development
3b) .Create appropriate dissemination processes for the company’s vision, mission and strategy in order to gain commitment from interested parties and stakeholders in development activities
3c) Set up monitoring and evaluation systems for EcHotel Ltd.