Contents
Introduction 2- Marketing Theory 3
- Service Marketing 4
- Critical Analysis 5
- Aviation Industry: Tangible or Intangible? 9
- Recommendation 9
- Conclusion 10
- References 12
Description
This report is based on the following question –
In the assignment you need to prepare a 2500 (words) critical analysis of a given article from a peer-reviewed journal. You need to critically evaluate the article from a theoretical perspective and conceder the practical implications for a product of service of your choice. You need to use two other journal articles to support you in the task.
