Contents
Executive summary 3- Introduction 3
- Market size, market position and key competitors of Continental AG. 4
- PEST Analysis 5
- Changes at the beginning of 1990’s 7
- Porter’s Value Chain and strategic changes in Continental AG during 1991 to 1999 9
- Dr Stephan Kessel’s leadership and strategic challenges during 2000’s 11
- Conclusion 13
Description
This assignment is based on the following requirement –
Using appropriate models and theories provide an analysis of the change process in your selected organisation. Evaluate the weaknesses and strengths of the management of the change process and offer recommendations for remedial action or future strategic direction where appropriate
The company chosen for this assignment is Continental AG, a German based Tyre manufacturing company
