Number of Words : 2126
Number of References : 6
Assignment Key : M-18375
N/AThis assignment presents the structure of two different research projects, which investigate the same topic. Both of these projects are designed to explore the brand management in small firms. A positivist approach is taken to design the first research and the second one is designed from interpretivist position. The assignment also provides a comparison between positivism and interpretivism and identifies the extreme differences between these two philosophies.
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