Contents

• Introduction 3
• New business proposal 3
• About Oak restaurant 4
• Mission and Vision statement 4
• Aims and objectives 5
• Industry analysis of the restaurant 5
• Market Potential of the Oaks restaurant 5
• PESTLE Analysis 6
• Porter’s Five Forces analysis 8
• Value proposition of the Oak restaurant 10
• Target market and consumers 10
• Unique selling proposition 10
• Marketing strategy of the Oaks restaurant 11
• Marketing mix 11
• New Operation Plan 13
• Location and setting 13
• Types of Tools and Machinery Required 13
• Procurement of Materials and Supply 15
• Stock and Accounts 15
• Industry Structure 15
• Financing 17
• Share of the Company Owners 17
• Loan and Equity Finance Requirements 18
• Gearing or Control State of Affairs 18
• Shareholder Time Duration and Departing Pathway 19
• Financial Projection 19
• Sales Forecasting 20
• Income Projection 20
• Cash Flow Forecasting 20
• Balance Sheet Forecasting 21
• Ratio Examination 21
• Analysis of the risk 21
• Conclusion 22
• Annexure 24
• Sales Forecasting 24
• Monetary Statements 25
• References 30

Description

The report aims at opening a small restaurant which will be named at Oak restaurant in the city of Oman. In order to open a restaurant a well-planned business plan for the same is required which will take into account both internal and external environmental factors. The report will also highlight detailed analysis of the industry in which the restaurant operates in so that relevant marketing and promotional communication strategies can be developed for the same. The main objective of this report is to create a basic generic idea concerning the business, its different requirements and also its objectives so that various strategies can be developed and also value to the customers can be delivered. For the preparation of a business plan, the distinct characteristics of the target market, its major strengths, opportunities and weaknesses also needs to be identified which result in the success of the new venture. As a result a well-defined and extensive demand analysis has been prepared for the purpose of the report along with identification of the possible weaknesses and threats. Based on the analysis, a suitable marketing mix is proposed for the venture which will help in brand building and popularity of the restaurant. The promotional strategy which has been developed for the venture would result in creation of demand for the new venture in the market. The financial statements and projections are also developed and mentioned at the end of the report. Based on all the projections and analysis, an analysis of potential risks which might arise in the normal course of operation is also provided along with potential strategies for mitigation.