Contents

• Executive Summary 2
• Company and Business Description 3
• Business Activity 3
• Aim 4
• Objectives 5
• Mission Statement 5
• Location and Facilities 6
• Investment and Start-up Costs 6
• Market Analysis 7
• Market Need 8
• Market Growth 9
• Market Segments 10
• Competitor Analysis 11
• Competitive Advantages 13
• Market Entry & Growth Strategies 13
• Key Personnel 18
• Resources Required 19
• Potential Risks 20
• Finance Plan 21
• Start-Up Cost 21
• Profit and Loss Forecast 22
• Projected Cash Flow 23
• Projected Balance Sheet 24
• References 25

Description

Oman is adopting latest technologies in various business areas and there is increasing demand for IT consultancy services due to the growing demand of IT infrastructure in various industries. Unicks IT Consulting Service aims to take this opportunity and establish its business of consulting services, which would cater to the IT requirements of various industries. The company specializes in providing customized IT solutions, which would enhance the client’s business processes and make it more effective and efficient. The company would be located near the central business district of Muscat, Oman. The business aims to serve the small and medium scale enterprises across Muscat. The company would provide customized IT solutions to the clients as per their requirement and also carry out annual maintenance of the clients systems. Unicks IT Consulting Services would be owned by Mr. ABC who would be the managing director of the company and has vast experience in IT consultancy both in the national and international market. The owner has some contacts in various industries and already has few projects in hand. The company would have 15 employees, which would include expertise in developing software applications. The company using integrated marketing communication concept would create greater visibility of the business in all sectors. The company plans to build its network by joining business communities and through social networking sites. The office would be located in Mr. ABC’s house, which reduces the overhead cost significantly. The company would hence be able to provide the best prices for the solutions and gain the loyalty of the customers through which it can expect repeated business. The company aims to build the network and create awareness among the potential customers in various industries in the first year of the business through extensive marketing,